1. Introduction
Easypaisa, Pakistan’s foremost digital financial services platform, has achieved significant success at the esteemed Dubai Lynx International Festival of Creativity. The groundbreaking “Audio Nikahnama” campaign garnered multiple accolades, underscoring Easypaisa’s commitment to innovation and positive societal impact.
2. Award-Winning Campaign
Easypaisa’s “Audio Nikahnama” campaign secured an impressive 3 Gold and 2 Bronze awards, along with 10 shortlists out of 19 categories entered. The campaign earned Gold awards in the Glass Award for Change, Radio & Audio: Social Behavior and Cultural Insight, and Integrated Campaign categories. Bronze awards were received in the Media: Social Behavior and Cultural Insight and Digital: Consumer Services/Business to Business categories.
3. Pioneering Initiative
The “Audio Nikahnama” campaign is a pioneering initiative aimed at enhancing knowledge regarding the marriage contract. Leveraging technology, Easypaisa aimed to dismantle cultural barriers, empowering women to make informed decisions about their futures.
4. Recognition and Pride
Rifah Qadri, Head of Marketing & Communications at Easypaisa, expressed immense pride in the campaign’s recognition at the Dubai Lynx Awards. The initiative exemplifies Easypaisa’s dedication to driving positive change and addressing societal issues through innovative solutions.
5. Empowering Women
Through the campaign, Easypaisa challenged traditional norms, fostering open discussions and encouraging women to voice their choices and aspirations. The awards at Dubai Lynx acknowledge the campaign’s impact and its role in driving positive change.
6. Commitment to Excellence
Farhan Hassan, Head of Easypaisa Wallet Business, highlighted the campaign as a reflection of the team’s creativity, passion, and commitment to delivering impactful campaigns. The recognition from the Dubai Lynx Awards reaffirms Easypaisa’s dedication to excellence and innovation in the financial services industry.
7. Continued Leadership in Digital Financial Services
With over 40 million registered mobile accounts, Easypaisa continues to lead Pakistan’s digital financial services landscape. The platform remains dedicated to fostering financial inclusion through collaboration and cutting-edge technology.
In conclusion, Easypaisa’s success at the Dubai Lynx Awards underscores its position as a trailblazer in the digital financial services sector, driven by creativity, innovation, and a commitment to positive societal impact.